ROI">Media Click Thru and ROI

Business Idea, Flash, Marketing, Podcasting Add comments

screen lastkiss I don’t nor­mally click thru for adverts and the like, but after wtch­ing an epis­ode of zeFrank today the pro­du­cer sof the movie The Last Kiss had clev­erly bought some space. Why did I click? Well, lately zeFrank’s been pretty enter­tain­ing and I figured why not sup­port the site. I am glad I did. The site for the movie is quite a nice piece of flash. Nicely open page, lots of white space and a very smooth and, in my mind, thought­ful nav­ig­a­tion wid­get. Small popup from the bot­tom tied to the movie’s theme, but very user-centric. Works for me. Try it your­self. The incent­ive was to hear the soundtrack and it hap­pens to strike me as appeal­ing and is run­ning as a loop in the back­ground as I write this. All in all I was struck by the value of this click thru and sim­il­arly by the path from a pod­Cast I sub­scribe to to this movie which pre­sum­ably has some thought given to demo­graphic tastes in just such a clickthru.

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